Fair and Lovely

Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ————————————————- Your Age: ………………… Gender: Male Female ————————————————-Occupation: ……………………………………. 1. Please tick the fairness products that are familiar to you: Fair and Lovely Fairness Cream| | Fair and Lovely Oil-Control | | Fairever | | Fairever Mantra | | Himalaya Fairness Cream| | Emami Naturally Fair| | Santoor Everyoung | | Skinfair by Ozone | | Garnier Light | | Vatika Fairness Pack| | Fair and Lovely Soap| | Fair Glow Fairness Soap| | 2. Do you think that advertising influence your purchase decisions? * Yes * No 3.After viewing a fair and lovely ads are you afraid of being rejected because of your skin shade? * Yes, I am always concern about my skin * Sometimes I get worried when am in public * Not at all * Neutral 4. Do you think Fair & Lovely provides quality products to its customers? * Yes * Not sure * Neutral * No 5. How do you rate Fair & Lovely products? * Very good * Good * Average * Poor 6. Is it ethical to exploit cultural norms and value to promote a product? * Agree * Strongly Agree * Disagree * Strongly Disagree * Neutral 7.What is the most important thing for women to be considered as beautiful? * Fairness * Good presentation * Tall and good body shape * Good personality * Others 8. Do you agree women with fairer skin get more advantage than those are not fair? * I Agree * I Disagree * Sometimes they miss use their beauty and get advantage * Every fairer skin girls are not the same 9. Do you think fair and lovely ads are hurting the self esteem of the girls? * Yes * No 10. Do you believe fair and lovely keep their promises that can make darker skin fairer? Yes, I have seen many people close to me * It doesn’t work for all type skin * It doesn’t work in me * No fairness cream keep their promises 11. Some of the ads they show were dark skin girls are being rejected in work place, which is insulting to working women. What is your opinion on this? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 12. Do you think the ads create biasness and selfishness in the society? * Yes * No

Leave a Reply

Your email address will not be published. Required fields are marked *

x

Hi!
I'm Heidi!

Would you like to get a custom essay? How about receiving a customized one?

Check it out